SHOCKING NEWS;Everton rejected Saudi Arabia deal about the stadium due to..
Everton are weighing up multiple offers for naming rights to the club’s new stadium.
The Toffees receive the keys to the Bramley-Moore Dock ground in a matter of weeks. And while the 52,888-seater facility has simply been referred to as ‘Everton Stadium’ during its construction, that won’t be the case when Everton make the move for the start of the 2025-26 season.
The club will drive commercial revenue markedly by selling naming rights to a firm. Given the history of Goodison Park, synonymous with the Blues and all its glory, that was something out of the question. But the switch to the stadium on the banks of the River Mersey grants Everton a new opportunity to boost their coffers.
Chief commercial officer Richard Kenyon declared in the match-day programme before the 2-1 win over Crystal Palace last month that multiple bids had been made. The club’s board want to ensure the successful part is the ‘right long-term fit’ and a deal is likely to last a decade. Kenyon said: “We have continued to make good progress on stadium naming rights with offers presented to our board of directors in recent months. No one will appreciate more than our supporters the need for us to make sure the brand we choose is the right long-term fit for the club, with any deal likely to be at least 10 years. I will continue to provide updates on this important part of our commercial partnership inventory as things progress.”
There will be several facets for Everton to consider. In truth, one of the most important will be achieving the market value the club deserves. And a recent deal could potentially help with just that.
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