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Leeds United are heading in the right direction with one of the biggest, if not the biggest shirt sponsorship deals ever seen in the Championship with club investors Red Bull. Much was made of the value of the deal back in the summer when Red Bull came on board with a small investment into the ownership of the company.
In the world of Profit and Sustainability Rules and meeting financial targets, kit deals are important business, as are kit sales. For the very elite European clubs in the Champions League and top of the Premier League, shirt manufacturers are also crucial, as has been seen by Newcastle United’s new partnership with Adidas and the branding associated with the German clothes and footwear manufacturer.
In the world of Profit and Sustainability Rules and meeting financial targets, kit deals are important business, as are kit sales. For the very elite European clubs in the Champions League and top of the Premier League, shirt manufacturers are also crucial, as has been seen by Newcastle United’s new partnership with Adidas and the branding associated with the German clothes and footwear manufacturer.
Newcastle’s deal with Adidas is thought to be worth around £30m, significantly more than Leeds United’s, who share the same manufacturer. Leeds’ worth to Adidas will only grow with promotion, as new details around Adidas’ website operation have shown.
Newcastle’s deal with Adidas is thought to be worth around £30m, significantly more than Leeds United’s, who share the same manufacturer. Leeds‘ worth to Adidas will only grow with promotion, as new details around Adidas’ website operation have shown.
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