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The Leeds Press
The Leeds Press
NEWSLeeds United make bold decision regarding their partnership with Adidasby Eduardo RazoOctober 2, 2024
IMAGO / Every Second Media
In 2020, Adidas struck a five-year deal to become Leeds United’s kit supplier, reportedly worth £10 million per season (around $12.7 million). This record-breaking agreement for the club was set to expire next year, but it looks like that won’t happen after all.
While discussions with suppliers for upcoming seasons are still in progress, Leeds United seems to be keeping its options open. At the same time, Adidas is making a concerted effort to convey that Leeds is an important club in its portfolio.
Adidas is looking to grow its ‘Elite Team’ category by bringing more clubs on board. Starting in the 2025-26 season, these teams will sport authentic kits featuring the iconic Trefoil logo on their third jerseys.
The sportswear giant is also thinking about promoting several A, B+, and B-tier clubs to “Premium Club” status, which would come with authentic kits and extra benefits.
According to Footy Headlines, Newcastle United and AS Roma are leading the pack to become Adidas elite teams, although other clubs could still be in the running, even if the odds are against them.
Search
The Leeds Press
The Leeds Press
NEWSLeeds United make bold decision regarding their partnership with Adidasby Eduardo RazoOctober 2, 2024
IMAGO / Every Second Media
In 2020, Adidas struck a five-year deal to become Leeds United’s kit supplier, reportedly worth £10 million per season (around $12.7 million). This record-breaking agreement for the club was set to expire next year, but it looks like that won’t happen after all.
While discussions with suppliers for upcoming seasons are still in progress, Leeds United seems to be keeping its options open. At the same time, Adidas is making a concerted effort to convey that Leeds is an important club in its portfolio.
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Adidas is looking to grow its ‘Elite Team’ category by bringing more clubs on board. Starting in the 2025-26 season, these teams will sport authentic kits featuring the iconic Trefoil logo on their third jerseys.
The sportswear giant is also thinking about promoting several A, B+, and B-tier clubs to “Premium Club” status, which would come with authentic kits and extra benefits.
According to Footy Headlines, Newcastle United and AS Roma are leading the pack to become Adidas elite teams, although other clubs could still be in the running, even if the odds are against them.
Adidas and Leeds to continue their relationship
Footy Headlines reported on Tuesday, citing sources, that the two parties have agreed to extend the deal for at least one more season. As a result, the partnership will run until the end of the 25-26 season.
It will be interesting to see if this reported bump in status could lead to a long-term agreement. Leeds likely want to keep their options open, considering that if they earn promotion to the Premier League, they can become a more attractive club and secure a lucrative deal.
Here’s the Adidas tier system as Leeds find themselves in the B Premium category:
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