Newcastle United land new sponsorship deal as club supremo speaks out on PSR venture
Peter Silverstone has spoken of the importance of sponsorship deals after Newcastle United linked up with InPost again
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Newcastle United have announced the renewal of a sponsorship deal with InPost.
The Magpies have underlined the importance of sponsorship deals and partnerships to aid them in their PSR venture in order to stay prosperous on the field. The club said today: “Newcastle United is excited, and proud, to announce the early extension of its partnership with leading parcel delivery service, InPost. This follows a very successful first 12 months of the partnership which has seen a number of community activations reach thousands of fans in the North East.
“To kick off the partnership, InPost installed bespoke Lockers at St James’ Park, the first in the country at a Premier League stadium, and has since gone on to form a key part of the club’s newly launched ecommerce offering, giving fans the option of online deliveries to be sent to any InPost Locker across the UK.”
Speaking about the partnership extension, United’s Chief Commercial Officer, Peter Silverstone, said: “Over the past 12 months, InPost has become immersed in the football club and city. We have been able to offer bespoke, localised services to our supporters which are powerful, positive and meaningful to the Newcastle community.
“As a result, this partnership has been a resounding success for both parties and is testament to the incredible spirit that has been forged so quickly with InPost.
“InPost is on an incredible journey as one of Europe’s fastest growing businesses and we’re excited to build on our shared ambitions for success and growth. Working with such an exciting, dynamic and fast-growing business, like ourselves, has ensured the relationship has delivered learnings and value for both parties.
“Extending this wide-reaching partnership, at such an early stage in our relationship, is also illustrative of the support everyone across the club, and Newcastle United Foundation, provides to our partners.”
As well as using their logistical expertise to benefit supporters, InPost has partnered with the club and Newcastle United Foundation on a number of community initiatives.
As part of an innovative campaign to support the club’s mental health engagements in October 2024, InPost captured personal wellbeing messages from first team players and placed them inside its lockers for its customers to read – proving “what’s inside really does matter”.
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